We are cyclists who demand the bicycle industry protect our environment by providing sustainable products, and using recycled materials whenever possible.
We believe that the most sustainable form of travel, cycling, can be done on bicycles that are reusable and made from recyclable materials.
We believe innovation and technology is to be driven by the need to protect our environment and not only the quest for the fastest bicycle.
We believe consumerism and planned obsolescence has caused a sustainable form of travel to become disposable, replaceable, and generally unsustainable.
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